Its vs. it's?

Question

Oh, sure I'm very capable of differentiating between the two - under most circumstances at least. I know, I know, if you use "it's" you're supposed to be able to replace it with "it is" and have it make sense all the time - a contraction. Please don't mention this to me - I'm clearly aware.

However, I'm typing a paper for my university class and have come upon a situation where I can't determine which version to use.

I'll provide the sentences prior to the specific instance just to provide you with the needed information. The word in question can be found in the last sentence after the second comma.

"Perhaps the most significant piece of advice that could be given to any student entering college for the first time is related to time management. It’s quite a cliché idea, but after completing just one semester of college, I can vouch for it’s (its) importance."

The reason I am question this is because I don't know if it would be need " 's" to show that "it" is possessing importance.

Coach McGuirk · Accepted Answer

Its is correct. 

Like you said you already know, it's is a contraction. Apostrophes ALWAYS have contractions, but possessives don't always. I'll give you some other examples to help drive it home for you.

Who's - Who is
Whose - To whom does something belong (no apostrophe)

Their - Belongs to them (no apostrophe)

You seem like you already understand, but I hope this helps!

? · Answer

"I can vouch for its importance" is correct: his, hers, ours, its.  Keep the "S" but don't use the apostrophe in this case. It is not a possessive.

ffplayervii · Answer

Its
You don't want to say
"I can vouch for it is importance"

Hans B · Answer

It's = it is
Its = indicating posession

picador · Answer

"It" (the advice) possesses importance  - therefore; "its."

punkmommy · Answer

Its

Anonymous · Answer

the correct usage would be its.

Its vs. it's?

7 Answers